Law firm Arnecke Sibeth Dabelstein integrates lawyers into digital content marketing
- Industry
- Full service corporate law firm
- Market
- Germany
- Target
- Redesigning of a maximal flexible internal and external online communication
Solution
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Digital magazine
Internal and external news magazines, stars: personalised presentation of all law firm areas
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Co-production
Initial co-creation of magazines with the Webmag Team
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DIY
Independent creation and editing by employees
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Full service
Full-service creation of profile pages controlled by lawyers
As one of the large, independent, and international active full-service law firms, Arnecke Sibeth Dabelstein is a market leader and internationally recognised with its core skills for real estate, the maritime industry and transportation/aviation/logistics. The corporate law firm's clients include numerous national and international companies.
In order to communicate across locations and departments all over Germany, a variety of digital formats has been produced with Webmag since 2020.
The internal news magazine "Mark Legal" is produced weekly by the marketing department itself and meets with a lot of interest. Due to the pandemic, this pilot project developed into the magazine "Corona News" for rapid communication with partners and customers worldwide.
Legal fields as stars: digital business cards for experts
In addition, Webmag was used to create landing pages with individual information for each field of law. These digital business cards, or so called "stars," and their content are managed and maintained by the departments themselves. Instead of having information run through central marketing in a complicated way, the lawyers get into content marketing themselves and communicate directly with clients and stakeholders. The result: a high level of willingness to communicate online, increased awareness of the law firm's content, and a significant increase of interaction with stakeholders.
„We have taken our online communication to a higher level with Webmag and linked the different channels - from the website to the lawyers' landing pages to the news magazines and our company blog. Whats important to us: colleagues from different departments can work on digital brochures, magazines and other formats themselves, without having to contact the marketing department every time. As a result, content marketing picks up speed and we remain completely flexible because we adapt the usage of Webmag to our specific needs.“