Breaking new ground with digital publications
It is becoming more and more important for publishers and editors to be visible online. While the goodbye song to print is getting louder, the pressure to implement digital solutions is on the rise. Readers demand digital offers, move around in social media. And advertisers want to invest where their target groups really are. Last but not least, everyone wants to reduce paper and mailing costs. Online, however, often only the PDF that is left from the printing process is used - an entirely emergency solution.
- Not responsive
- Not interactive
- Not shareable
- Not measurable
Transfer print editions into the digital world
As diverse as the publishing industry is, so is the range of digital solutions: Content is published in apps, in blogs or packaged in the smallest social media bites. Webmag meets a central concern of readers, editors and advertisers: to keep the issue self-contained. While articles on the blog or website break down into incoherent individual parts and compete with numerous content pieces on Google & Co, many people are longing for the context of the self-contained issue. It brings peace of mind, orientation and a sense of classification. With Webmag, publishers create digital issues - time-related, for example the June issue, or theme-based - with a cover, table of contents, related articles - a beginning and an end.
Still, all the advantages from the digital world can be benefited from: The individual articles of the issues can be found on Google, SEO-optimised and shared on social media. Thanks to Analytics, the issues can be evaluated article by article - which is important for positioning and evaluating ads.
„We publish several specialist publications in our publishing house. At the beginning, we focused on trying out new ad formats and offering them to our customers. For this, we created sample pages and presented them to our customers. When enough interested parties were on board, we implemented a first online edition and tested how our readers received the offer. We then transferred more and more issues to Webmag, little by little. From the reactions of both readers and our customers, we realise how important it is to simply be brave to keep up with the changes.“