Digital newsletters and news magazines

Newsletter as PDF file?

The traditional newsletter is a widespread instrument in marketing: customers, partners and stakeholders are informed about the latest developments, news and information through a mini news magazine of several pages. These news magazines are usually designed using InDesign. Unfortunately, only a PDF file can be produced here, which is very unsuitable for online communication. Often, an additional note is sent saying that the latest newsletter with exciting topics is now available for download - a step that almost no one takes any more, because a PDF downloaded on a smartphone is hard to read. Even on the PC it is no fun - not to mention the lack of options - no videos, no buttons, no interaction.

Digital newsletter - responsive and interactive

Using Webmag, you can create a digital newsletter in no time at all that is not only responsive (i.e. it can be read optimally on any end device), but also interactive: insert buttons, forms, interactive infographics and lots more. This is how you animate your target groups to engage with your content.

Ping Pong with the agency? Simply do it yourself!

You can easily create the newsletter yourself in the modular editor. Simply define a master or copy the last issue, adapt the content, add images, videos, texts and links and your newsletter is ready. You've never launched content this quickly before.

Best of all: your digital newsletter is an online document, which means there will never be outdated versions floating around. If there are changes, just click publish and all your readers will always see the latest version.

Evaluate and optimise digital newsletters

Like any digital magazine created with Webmag, you can evaluate your newsletters and see how many users actually read your content, which links were clicked, from where your readers entered the newsletter, where they left it and much more. With these insights, you can tailor your newsletters exactly to the needs of your audience. If you see, for example, that exciting stories or interviews are read more often than articles with products, you might include the product information in the articles that are read more often next time.