IVECO enables markets and retailers to communicate digitally

How IVECO produces customizable customer magazines for DACH stores and retailers

Iveco Group N.V. is a world leader in the automotive sector, active in the areas of commercial and special vehicles, drive technologies and related financial services. The Iveco Group employs around 34,000 people worldwide and operates over 29 production plants and 31 research and development centers.

Since 2018, IVECO has also been selling its long-standing customer magazine IVECO & YOU digitally, using Webmag technology. For the changeover, the corporate design of the print magazines was modernized and expanded for digital use. Since then, all magazines and issues can be implemented in Webmag's visual editor.

As a pioneer in digitization, however, IVECO goes much further. Through a central marketing platform, IVECO provides all specialist retailers and partner companies in the DACH region with marketing and sales materials — including the customer magazine IVECO & YOU. Retailers and partners can easily add their own content to the magazine, for example insert their own logo and company address or integrate their own articles with local promotions and information.

In this way, IVECO enables retailers and partners to implement digital measures — without great effort and adapted to the needs of small companies. At the same time, IVECO ensures that its own brand is optimally presented to end customers at the most important touchpoints — local car dealerships and partner workshops.